Accomplished in business transformation, restructuring, start-ups, physical infrastructure changes, cost reduction, process improvement, project pipeline development, strategy development and PMO set-up / management. Easyjet structure. 4. In May 2010, Stelios resigned from the board of easyJet as a revolt against the strategy in which easyJet was taking. Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. As revealed before, the formal management . A positive note for easyJet is that customers have not caused a fuss about online booking and the idea that people are willing to limit their baggage now for flights means they can take it onboard the aircraft thus less staff and time needed for easyJet to move luggage around the airports. culture. http://2009annualreport.easyjet.com/files/pdf/easyJet_AR09.pdf (page 19). easyJet is an airline operating under the low-cost carrier model. Warning! It is the management philosophy and shares the high relatedness The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). The internally driven and understands the complex association between underlying assumptions, core values and observable behaviors, it dimension. David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. Read More. In effect, it is a continuation of figure (above), but including the whole company. In a functional structure, organizations are divided into specialized groups with specific roles and duties. mean orientation) automatically predicts the organization cultures inclination towards second dimension The key points of its business model are high aircraft utilization, quick turnaround times, charging for extras (such as priority boarding, hold baggage and food) and keeping operating costs low. achieve the desired results. The easyJet management team includes Johan Lundgren (Chief Executive Officer), Eric Mai (Head of Digital Product), and John Leighton (Customer Service Director) . Management exerts the strong control and employees work in a disciplined work environment with We're an optimistic bunch of people. Journal of 6(1). President, Emirates Airline. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. organisational change, outplacement, assessment, projects, contact . Handbook of research on organizational culture and The guide includes several organizational structure diagrams (or "org charts"), templates for you . culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the EasyJet plc operation structure and strategies are so well developed that no aspect of how the organisation works creates difficulty in understanding. Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. Under the proposed system, the ID card would just store information that you have on a current passport whilst the chip that is on the card holds the passengers flight details. Due to the recession that the UK has experienced more people flying with budget airlines as they could not afford the luxury of flying with more expensive airlines (Guardian, 2008). denotes the extent to which the organization is internally structured, controlled and disciplined. To have more profit, Easyjet can increase the marketing and BA can reduce the cost of sales, like overheads. This article is only an example Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. Organizations with open system tend to welcome the new employees and create an inclusive work culture in which In this article, the organizational Previously Robert spent six years at KAYAK as CMO where establishing it as a leader in the travel industry led to public listing. Control Systems: A major system that easyJet instils within its staff is LEAN process. Employer Branding Job Titles Talent Acquisition Interview Questions Organizational Structure Onboarding People Analytics Employee Engagement And Retention News. Academic writing has no room for errors and mistakes. We don't believe in hierarchy or unnecessary layers of management. Easyjet structure Rating: 4,2/10 1629 reviews. The employee and work orientation reflects the managements philosophy, prioritization and an overall orientation The management team within easyJet would be affected quite considerably. Functional organization structure The importance of structure as a source of influence is so widely accepted that some experts define the concept as those features of the organization that serve to control or distinguish its parts, Gibson, Ivancevich, Donnlly Jr and Konopaske (2003). dimension denotes the employees identification with either the boss/work unit or their profession. and governs the employees behavior within the organization. We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . The model is simple and easy to understand, which makes the analysis of organizational culture easier for the Short flights, such as London to Manchester, are being challenged by rail companies as the travel times are decreasing and the frequency of the trains on these routes increase (easyJet, 2009). It is important to understand the organizational culture because in todays competitive business environment, the care of their concerns and avoids pressurizing them that may lead the employees towards burnout. Prior to this she was a member of the executive management team at Fujitsu. EasyJet.com is one of the top travel web sites on the Internet. Powerful Essays. Another weakness for easyJet is it is concerned more with quick turnarounds at airports than making sure passengers make flights. Page 18 of 50 - About 500 Essays . From 2003 until 2007, Johan was the Managing Director and CEO of TUI Nordic. The following report evaluates the business model, dynamics and structure of easyJet.com. With lesser managerial levels in between and more access to the senior management and leadership, the employees feel more secure and confident and also have higher access to information. Some examples of the artefacts are- open door policy, The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. . However, in response to the employees growing need for autonomy and empowerment, the management has decided to Apple. The organization keeps its door open to the Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. any organization: Despite these limitations, the cultural model is still applied by the analysts for following reasons: The analysis of the Easyjet Plcs organizational culture shows that the successful business organizations do not Despite ensuring a quick Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. Political: The government has taken a great interest in air travel over recent years as it points to this sector for being a main reason of global warming. The outermost will be These underlying assumptions, beliefs and values 6/2015 - 1/20204 roky 8 msc. The annual reports for Easyjet, which identify the businesses recent financial performance, are attached within appendix 1. The model is believed to have a high relative accuracy as most of the researchers who applied this model Many passengers like to carry luggage onto the flight with them as a reasonable weight allowance is set by easyJet. He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003. New York: Mcgraw-hill. This shift will transfer some Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). It is the most common type of organizational structure. There are very few hierarchical levels and symbols in the structure. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. The Company operates domestic and international scheduled services. In doing so, the author also hopes to . The organizational culture can also be classified as easy going or strict work disciple. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. It was the first airline company to go online, it is in a process of producing an eco-friendly aircraft and its top priority is safety. Development and structure of risk appetite statements 4. There are very few hierarchical levels and symbols in the structure. Chief Executive Officer of easyJet holidays. The main areas easyJet target is the efficiency it has over other airlines such as British Airways, the ideal locations it has unlike Ryanair and the simple fact it has low cost flights and flies to where customers want to go. Thank you for your email subscription. The mean orientation reflects He was also part of the original start up team that created US online travel agency Orbitz. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Working in a demanding market like the one easyJet is in, can put pressure on the company as failure to satisfy the customer could see the company lose them to competitors. For instance, customers who book online can now print their flight ticket. A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. It wants to give the customer good value; the company realises the needs of customers. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. This system is hosted across two data centers in two distinct locations in order to offer higher resilience. In a flat structure, managers have a wide span of control with more subordinates, and there is usually a short . Economical: As easyJet is low cost airline with short-haul flights, it can pass savings onto the customers which allows for large numbers using the company. It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. From this, they gained bases at three airports in England and expanded the number of routes in the European market. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment lacks the certainty and management can only exert a limited control to ensure the discipline. In the competitive environment, EasyJet has a great advantage of their price structure. Journal of technology management & innovation, 11(3), 11-20. organizational culture. 1.2. By analysing Mendelows stakeholders matrix in (below) it explains what interest groups have on easyJet and how much influence they have on the strategy of the company. reproduction, or any misuse in any manner. offered the consistent results. We're smart enough to bring our ideas to life. At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. I am an experienced and accountable professional with an international executive leadership background. well-diversified. employees have high desire for association and relatedness to the people around them. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. identify these dimensions. Organisation Structure. In Easyjet Plc, there are open communication lines and the organizational culture is flexible and Johan studied Music in Sweden, the UK and USA from 1982 until 1985. A lot of the process for checking in will become automated and less human controlled. observable by the outside world, however they are hard to interpret. Employees generally remain unaware of these underlying assumptions, yet they play an The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. Kenton Jarvis joined easyJet on 3 February 2021 as Chief Financial Officer. (2017). International Journal of Interdisciplinary Social Sciences, Robert is a highly experienced consumer marketing and general management leader with a track record of driving growth, building brands and leading winning teams across ecommerce, travel, online apparel, wireless and consumer goods for both large companies and start-ups. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. Garry has worked extensively with overseas governments in creating sustainable tourism policies to promote major economic growth and positive social change while minimising negative environmental impact. This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. This report has critically evaluated the strategic position of easyJet whilst at the same time looked at the impact emerging technology may have on this position. to contemporary era in which the human capital has gained the strategic importance. Stephen is a highly strategic and successful leader with more than 35 years of wide-ranging experience at major businesses, bringing a strong track record of value creation and listed board experience. The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. The s172 statements for easyJet plc and the subsidiaries that meet the relevant criteria are located in the Strategic Report section of each companys Annual Report and Accounts, available below: easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests, Terms of reference for the Finance Committee, Terms of reference for the Remuneration Committee, Terms of reference for the Audit Committee, Terms of reference for the Nominations Committee, Terms of reference for the Safety & Operational Readiness Committee, Terms and conditions of appointment / reappointment of the non-executive directors, Policies on Non Audit Services and the Hiring of Former External Auditor Employees, Division of responsibilities of the Chairman and CEO, s430(2B) Statement - Julie Southern and Andreas Bierwirth. Network org structure. certain kinds of individuals are encouraged to join and fit well in the organization. The vision As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. academic writing services at least once in their lifetime! In an organization with highly internally driven organizational culture, the employees believe On the opposite side, in companies with a high degree professional culture, the employees tend to identify This means that all information . The model is based on the rigorous research design, which means the extensive research is conducted to His long career in aviation has taken him around the world including Australia and the Middle East. In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. This eradicates any waste, whether that be time or finically, to provide a more efficient service whilst improving turnover. The cultural web is six key areas that help to create the culture within which easyJet operates. During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. welfare. Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. Problem solving and building real . IGI Global. Lingoda GmbH. It is a complex system that comprises the shared beliefs, values and assumptions, serious attitude. Get Contact Info for All Departments. All will provide higher profitability and higher returns for shareholders. Cultural receptivity: Predicting consumption in the international beverage Easyjet Plc. its highly diversified workforce. climate. At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. Facilitated the delivery of projects and programmes in the range of thousands of pounds to 26m (a total of over 55m in the last 12 years). The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. The Sheikh Zayed Grand Mosque (Arabic: , romanized: Jmi Ash-Shaykh Zyid Al-Kabr) is located in Abu Dhabi, the capital city of the United Arab Emirates. ethical attitude while responding to the market needs. Here, the company's departments were made depending on their functions. They understand that a happy customer could be a repeated customer. culture according to Hofstede model on information technology acceptance in hospital environment. easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. Danish, born and educated in Switzerland, Thomas began his career with Tetra Pak working his way up to Regional Manager of the East Med where he developed and succeeded in implementing ambitious growth and profitability improvement plans. These show that the business has achieved a sustained increase of growth, both in terms of revenue increases, from 931.8 million in 2003 to 1,797.2 million in 2008. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. . From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. statement should be brief and comprehensive it should communicate the essence of the business, and its future New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. Health Management, 17(1), 42-50. It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. The cultural approach to the management of the international human resource: An analysis Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. In this close-ended survey responses may not be detailed enough to give an insightful information about a companys Pack snacks and drinks, first-aid kit, and map. David was appointed Chief Operating Officer in November 2022, having served as interim COO from July 2022. It uses the same type of aircraft so less variety of maintenance has to be carried out. Posted by Harry on The company's flat organizational structure has reduced the number of middle level managers. Companies with an easy going work discipline have the fluid structure with no strict hierarchies. The value chain highlights how a company gets to reach its margin and for easyJet it would relate to the values for the customer. The strong social control Industrial Engineering and Management, 11(2), 207-221. It does not offer free meals in flight, it sells food and drink products instead. A Model to align the organizational culture to Lean. themselves with their profession or work content. Our academic experts are ready and waiting to assist with any writing project you may have. Cultures and organizations: Software of the mind (Vol. with the organization. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. *You can also browse our support articles here >. The artefacts form the outermost layer of the organizational culture circle. important role in formulation of core values and visible behaviors. outsiders and integrates the flexibility so that everyone can fit into it. organizational culture and employees job burnout in hospitals of tehran university of medical sciences 2014-2015. It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. At Easyjet Plc, the diversity is promoted and differences are appreciated. Hierarchical org structure. The cultural artefacts of the Easyjet Plc are easily Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension oriented culture emphasizes over the results and focus on what can be achieved. Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . (e.g. Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). Suppliers: Airports are the obvious controllers to air traffic, and despite having regulations, airlines such as easyJet have received higher charges from the airports they use. All work is written to order. satisfaction and motivation. Easyjet organizational structure Free Essays. 17-22). The company is ambitious and expects to be a leader in the market. Materia socio-medica, 28(1), 26. develop relatedness. example, the Easyjet Plc tends to balance its means orientation and goal orientation, and shares a closer These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. The employees are empowered to lead others depending on the targeted innovative projects. We do believe in giving our team a human . By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and Considering elements such as people, outputs, and easyJet's structure, the company needs to make some alterations in its practices. The Easyjet Plcs example shows the and cannot be used for research or reference purposes. Horizontal or flat org structure. This was a major boost for the likes of easyJet as they expected a noticeable decrease in passengers but they managed to capture people who were willing to change their airline style. International Journal of Business Administration, 4(2), 39. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. EasyJet started out with leasing two aircrafts for its London to Scotland flights. EasyJet signs contracts ahead of time for aircraft replacement parts such as wheels and brakes, this contributes to predict its future expenses and minimize impact of inflation. She earned her BA (Hons) in English Literature from the University of Bristol and her Masters Degree from the University of London. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Mar-19-2020. position on the mean and goal orientation continuum. Team-based org structure. cultural model as organizational effectiveness model. In this guide, we explore the world of organizational structure by taking a visual approach. organizational culture plays an important role in gaining the competitive advantage. Organizational Structure of Businesses An organizational structure is the formal system of relationships that provides guidelines on how tasks will be conducted who makes important decisions and the reporting hierarchy.Organizational structures of businesses coordinate control and help motivate employees toward the organization's goals. Corporate brand value shifting from identity to innovation capability: From Coca-Cola to If you have BIG dreams to score BIG, think out The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. How these values are generated can be seen by implementing easyJet into Porters value chain. ethics. Stephen joined the Board of easyJet as a Non-Executive Director and Chair Designate on 1 September 2021, and became Chair on 1 December 2021. standards. to behave in a particular way. Unfortunately, you don't own enough credit to see this new org chart. One method which is commonly used is Porters Five Forces analysis which can be seen below.
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